How Companies Can Build a Successful Remote Work Culture

By Robert Half on April 4, 2022 at 7:55am

By Jordan Quigley, North American vice president, Robert Half

When I mentor and talk with business leaders during this new virtual era, it’s become very clear there’s an opportunity to help strengthen teams and improve cultures within remote work. Employees who feel engaged and invigorated are more likely to stay — and prosper — even at a distance.

How can you show employees your company culture still matters in a virtual environment, one in which you rely on technology to communicate?

  • Take an interest in your employees’ career goals.

  • Emphasize their wellbeing and mental health.

  • Invest in their futures.

Start with shaping your remote work culture

Organizational culture has long been considered the make-or-break factor in recruiting and retaining top talent. The work environment you create and promote will drive job satisfaction.

When you’re physically distanced for all or part of the time, managing the day-to-day experience of your employees can be challenging. It requires you to establish a company culture that prioritizes your remote and hybrid workers with enhanced communication, a recognition of their accomplishments, clear goals and expectations, and strong bonds.

A successful remote work culture empowers its permanent and contract professionals to expand their skill sets and advance in their careers. It also establishes a layer of trust — trust that you’ll clarify the expectations of their job by showing, not just telling, and that they’ll successfully accomplish their work.

Support their successes with these 7 tips

In order to take an interest in the career advancement of your remote workforce, you need to invest in their professional development and affirm your commitment to their growth. Here are seven tips to do that:

  1. Hold regular one-on-one meetings to build a connection virtually.

  2. Talk to them about their career aspirations to assess what skills and training may be in order.

  3. Help them identify their strengths and passions to develop a career path.

  4. Encourage them to seek mentorship opportunities, enroll in career development courses or training programs, and get a certification or license, if needed.

  5. Understand that what’s going on outside of work for your employees is important, and ask what flexibility they require.

  6. Provide the technology tools and resources they need to do their best work virtually.

  7. Discuss the vision and needs of the organization and the part they play in it.

Enlist the help of a talent solutions firm

In a Robert Half survey, employers cited effective communication as one of the top challenges of managing hybrid teams. Other challenges cited included trusting employees to get work done, gauging workloads to help avoid burnout, recognizing and rewarding accomplishments, and finding time for team development.

It’s a new era of work. There’s no one-size-fits-all approach when it comes to building your virtual work culture, but it’s worth the investment if you can motivate and recognize your teams, spurring them to thrive at your organization — and beyond.

Looking for more tips? Read this post on How to Manage a Remote Team.

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Jordan Quigley

Follow Jordan Quigley on LinkedIn.

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